Article by Steve Shaw

When you’re marketing with articles, you will have two types of keywords that you use in your submissions.

The first type are your main keywords–these are phrases that are 2-3 words long that are very popular and usually have a high level of competition. These are great to use in your resource boxes where you can use the keyword to form the link going to your website.

The second type are long-tail keyword terms. These are phrases that are 3-8 words long that are less popular (fewer people searching for them), but where the competition is relatively low. The beauty of these terms is that you should be able to rank highly for the phrase pretty easily with a well optimized article.

You want your website to rank highly for the main keyword terms.

You want your articles to rank highly for the long-tail keyword terms.

This article will teach you how to correctly use long-tail keyword terms in an article.

1 – Find your long-tail keyword terms. Let’s say your website is about chocolate recipes. Some of your phrases might be:

how to make chocolate chip cookies

how to make chocolate bars

making chocolate using cocoa powder

2 – Use the longer keyword terms as the basis for article titles. For example:

“how to make chocolate chip cookies” – The title could be “How To Make Chocolate Chip Cookies”

Some of these titles sort of write themselves–especially the phrases that start with “how to”–but other phrases need some work to make them really good titles.

“how to make chocolate bars” – Again, you could just use the long-tail keyword term as the title, or you could elaborate and say “How To Make Chocolate Bars In 3 Easy Steps”

“making chocolate using cocoa powder” – This phrase needs a little sprucing up to make it title worthy. How about “5 Tips for Making Chocolate Using Cocoa Powder” or “Making Chocolate Using Cocoa Powder: A No-Fail Recipe”.

It is not always enough just to use the keyphrase as the title–your title must accurately convey what the article is about and entice a reader. That will help draw readers to your article, and it also helps you in writing the article. The more specific you are on your title, the easier time you will have in creating the article.

3 – Include the same long-tail keyphrase in the article one or two times.

If the article is on the short side (400-500 words), then use the phrase only one time.

If the article is longer than that, you can work it in twice.

Where should you put the phrase in the article?

If you are using the phrase one time in the article, work it into the introductory paragraph in a natural sounding way.

If you are using the phrase twice, then include it again about midway through.

4 – Think of phrases that are related to your long-tail term and use them in the article.

For example, the term “how to make chocolate chip cookies” would have these related phrases:

“making chocolate chip cookies”

“how to make homemade chocolate chip cookies”

“how to make chocolate cookies”

5 – This is the biggest tip of all–Be Natural!

No one should be able to tell from reading your article that is has be optimized for a keyword. Keep in mind that publishers are usually much more sensitive than the average reader to keyword usage. Your ultimate purpose is to have your article published. If it isn’t, then the whole exercise is futile.

Use these tips, but remember that you are writing for human readers, not just search engines. You can produce a well-written article that is optimized for your long-tail phrase–it just takes a little practice!

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Article by Steve Shaw

Article by joel hambit

Internet marketing tips abound online. Few are common sense winners. Most are just used to get you to buy something.

While thinking of tips to give away, I remembered the beginning days of my internet marketing career. Little money. No real information. Yeah, I started out a long time ago.

The internet, while still a baby, was really in it’s infancy when I first started online ten plus years ago.

In the years online I have noticed a few common factors. Factors common to almost everyone.

The first thing I noticed, even for some long time marketers, is very few have a true marketing background.

They only know what someone has told them. Many are limiting their abilities by not furthering their education.

So internet marketing tips really should start with some 101 marketing basics. The online version.

Yes, online marketing and offline marketing have some relation. There are also a lot of differences. Offline tactics that work great off line can leave you wondering if online even works.

Honestly, a lot of online marketers would find it difficult to turn a profit in the real business world also.

The very first thing I teach new clients is the importance of keywords.

Keywords are simply those words or usually phrases people use to search for information online. Understand them and well over half your battle is won.

Well over two thirds of your competition will understand less about online profits than you will. Two thirds is probably s very conservative number.

Keywords will tell you a lot about your customer.

They tell exactly what most are looking to buy. They can also tell if the searcher is just looking for information or are interested in buying.

Kind of like owning a real world business and having a store visitor walk up and say “exactly what does that thing do” compared to ” how much does that cost”?

Now both could be wanting to buy or wanting information.

The best bet is, if someone is wanting to know the price of something, they are really wanting to know if they can afford it. They already want it if the price is right.

Internet marketing tips.

Never discount the person wanting to know what that thing does. They are interested enough to ask. If your sales ability is good enough, they will be tempted to buy. Even if they really do not need it.

As a matter of fact. Very few thing most buy online are necessities.

If you have a headache you are probably going to the corner drug store to buy aspirin.

Now you can sell aspirin online. It is not to people that have an immediate need for aspirin. It is for someone who is thinking ” I sure use a lot of aspirin. Maybe I could buy them in bulk online and save some money”.

If you are dying for a chocolate bar, the convenience store is going to get your money. If you are a chocolate freak (guilty) then finding a source, for a better price online is possible. See. The difference off line is the customer is usually right there physically. In your face so to speak. There needs are usually immediate.

Online, unless you have something pretty much exclusive, you sell the reason people need your product more than the actual product.

Thank you for reading my common sense internet marketing tips..

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Article by Ginger Marks

Article by Steve Shaw

Google offers a very cool free tool that you might not even be aware of. It’s called ‘Wonder Wheel’, and it’s extremely useful at helping you develop a list of keywords for your article marketing strategies.

When you begin doing keyword research, you have a few phrases that you know are associated with your niche. You can use those phrases as a springboard on Google’s Wonder Wheel to alert you to other related keyword terms that you might not have even thought about before.

Where do you find the Wonder Wheel? Likely it’s been under your nose all along and you didn’t even see it. Go to Google’s main page as if you were going to do a search.

Type in your search terms–this would be one of your keyword terms that you are researching. Let’s say that your website is about chocolate recipes. So, you would then type in the words ‘chocolate recipes’ into Google’s search box and hit “Search”.

Now, look on the left hand sidebar for a link that says “Wonder wheel”. Click that link.

What will show up on the results looks like a sun–a circle in the middle with the words that you searched for (chocolate recipes, in this case) and then lines coming out from that with phrases that are related to chocolate recipes.

In this example, these were some of the related terms:

chocolate candy recipes

chocolate truffle recipes

simple chocolate recipes

easy chocolate recipes

homemade chocolate recipes

how to make chocolate

You can then click on any of these related terms to get more detailed information. For example, clicking on “how to make chocolate” brings up another sun with lines projecting from the center that say:

how to make chocolate chip cookies

how to make chocolate bars

how to make chocolate candy

how to make fudge

It goes on and on. Notice how the Wonder Wheel is giving very detailed information about phrases related to the initial search. You start with one keyword term that you’re researching, and all of a sudden you have a dozen additional related phrases to go off of. This is extremely helpful for doing keyword research.

Here’s one more Google keyword tip: type the tilda character (it’s on your keyboard) into Google’s search box and then type your keyword directly afterwards.

The results will show web pages with words highlighted that Google considers to be semantically related to the original keyword.

For example, when I type the tilda character directly followed by the term ‘recipe’ into Google, the results include web pages with related keyword terms in bold. Some of them are ones you might not have considered to be semantically related, but Google does.

For the word “recipes”, Google has “food”, “cooking”, “recipe”, “ingredients”, as part of the results.

Interesting! This would be helpful information to anyone who had ‘chocolate recipes’ as a keyword term to know what other words Google would consider to be related. They could then integrate those words into their article. Likely those words would naturally show up in an article about “chocolate recipes” anyway, but at least you would know that they were aiding your cause in alerting Google to the subject matter of your website.

Your Assignment:

Use the Wonder Wheel and the tilda character search to expand your keyword research. The information that you gain will help you create properly optimized articles.

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